In VAM dB you can create as many Groups or Tags as you like for organizing leads and clients, automated marketing campaigns and more. Create groups based on occupation, health conditions, products interested for example. You can then use the Groups to review in your account, for mass email, automated workflow or marketing campaigns.
You can manually assign any lead or client to a group, or with the Email Link Tracking you can also have a lead or client added or removed from a group based on them clicking a link in an email you send to them. The automated workflows can also assign or remove from groups as well.